
Deforestation is responsible for nearly a fifth of greenhouse gas emissions, as well as massive loss of biodiversity and degradation of land and water resources. Treecreds ultimate goal is to work with industry partners in combination with a committed client base to help save threatened forests.
The carbon emissions for the latest Sensation event held at Etihad Stadium on New Year’s Eve (NYE) 09/10 have been significantly reduced by over 50%. The Sensation team worked with environmental and carbon mitigation partner, Treecreds®, to assess and reduce their impact through the reduction of travel, freight and accommodation generated Greenhouse Gas (GHG) emissions. In addition, Sensation chose to offset 278 tonnes of GHG emissions (or over 50% of total emissions) through investment in Treecreds® recommended avoided deforestation project Minding the Carbon Store (an initiative that has saved 12,000 hectares of native vegetation from being cleared and burnt). The carbon credits generated from this project are fully accredited by the Australian Government’s Greenhouse Friendly® Office.